ARQS releases free Customer Voice Themes, a browser tool that turns reviews, surveys and support emails into ranked themes with the quotes behind them
ARQS has released Customer Voice Themes, a free browser tool for small businesses, agencies and product teams that want to know what customers keep saying.

FOR IMMEDIATE RELEASE
VANCOUVER, B.C., October 18, 2026 — ARQS has released Customer Voice Themes, a free browser tool for small businesses, agencies and product teams that want to know what customers keep saying. Users paste feedback one comment per line or upload a CSV export from a review platform, survey or help desk; the tool finds the text, rating, source, date and segment columns on its own and halves 10-point scores to stars. Each comment is matched against an editable library of ten starter themes, including price and value, delivery, customer service, product quality, ease of use, website and checkout, and billing and refunds, using keywords where a trailing star catches every ending. Sentiment comes from a word list that understands simple negation, blended with the star rating when there is one. Every theme shows its mentions, share of feedback, net sentiment, average rating and real positive and negative quotes, and a fix-first list ranks the problems raised most often and most one-sidedly, next to the strengths customers praise. Frequent words that no theme covers are suggested as new themes, unmatched comments are listed, and a monthly chart tracks sentiment over time. Email addresses and phone or account numbers are hidden on screen and in exports by default. Results export as a Markdown report, a themes CSV, a tagged-items CSV and a JSON project file, with spreadsheet formulas neutralised. Everything runs in the browser; the tool does not connect to review sites or help desks. Businesses that want ARQS to prepare a reviewed theme report from their own exports can request the done-for-you package.
Visit ARQS Customer Voice Themes →
Where to find it
- ARQS Customer Voice Themes: free tool
- Done-for-you Customer Voice Themes package (request availability)
- ARQS Client Discovery Questionnaire
- ARQS Decision Matrix
- ARQS Growth Intelligence
- ARQS Research Intelligence
- ARQS ExperimentLab
About ARQS
ARQS builds practical AI systems, software, business intelligence, professional education, publishing, community initiatives and venture opportunities. ARQS is part of the ARQS.ca portfolio. More at ARQS.
About ARQS
ARQS (Adaptive Research Quantitative Solutions) runs ARQS.ca, one web address for AI software, business services, online learning, publishing and its portfolio of digital platforms. Products are sold through the ARQS Store; company news is in the ARQS Newsroom and on West Coast News product releases.
Media contact
ARQS · sales@arqs.ca · arqs.ca/contact
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