ARQS has released Patronpath Flow, catalogued as KODE-354, a browser tool for cafes, salons, studios and other local businesses that want to keep in touch with regular customers without a paid marketing platform.
Users import a customer list with an ID, join date and name or email, plus optional phone, last visit, visit count, total spend, birthday, email consent, last rating and tags. Column names from Square, Shopify, Mindbody and common CRM exports are recognised.
Six flows come ready to use: a welcome note for new customers, a nudge for anyone who has visited only once, a birthday greeting a week ahead, a thank-you tag for regulars who pass a visit or spend milestone, a win-back for regulars who have gone quiet, and a follow-up call after a low rating. Businesses can switch each one off, or build their own rule from customer fields with a wait in days and an email, call task or tag.
The result is a dated action queue of what is due now and what is coming up. Email actions open in the business’s own mail app with the customer’s name filled in, and customers who have not agreed to email get a call task instead. Each action is tied to its flow and customer, so once it is marked done it does not come back, and every import, flow change and completed action is kept in a hash-chained journal in the browser. ARQS says the tool never sends email by itself.
Plans are listed at US$99 a month or US$990 a year. Online checkout is not open yet; buyers request access by email.
Details are on the Patronpath Flow page, with pricing on the access page.
