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ARQS Prospectkeel Ledger keeps a full history of every sales lead and shows which sources actually win business

The KODE-350 browser tool turns lead and stage-change exports into a pipeline with weighted value, stage conversion, time in stage, stale-lead flags, duplicates and cost per win by source.

Illustration: original artwork generated for ARQS with Python and Pillow.

ARQS has released Prospectkeel Ledger, catalogued as KODE-350, a browser tool for agencies, trades and other small sales teams that want one record of every lead and every stage it passed through.

Users import a leads file with an ID, created date, company, contact, email, source, owner and estimated value, plus a file of stage changes from new to contacted, qualified, proposal, won or lost. Common CRM stage names such as MQL, SQL and closed won are mapped automatically, and an optional spend file adds marketing cost by source and month.

Prospectkeel shows how many leads and how much value sit at each stage, a weighted pipeline based on stage probabilities, and what share of leads moved from each stage to the next. It also reports the average days spent in each stage and from first contact to a win, and lists open leads that have not moved for longer than a set number of days.

For each source the tool shows leads, wins, won value, cost per lead, cost per win and return on spend, alongside monthly cohorts. Leads that share an email, company domain or company name are flagged as possible duplicates. Every import and stage move is kept in a hash-chained journal in the browser, so the history can be checked but not quietly rewritten. The tool does not connect to a CRM.

Plans are listed at US$199 a month or US$1,990 a year. Online checkout is not open yet; buyers request access by email.

Details are on the Prospectkeel Ledger page, with pricing on the access page.

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