Each course combines clear lessons, worked examples, exercises and a final project. Build with fictional practice data or information you are authorized to use. Every course is self-paced, self-study learning; contact ARQS for access and current enrollment options.
01 · MARKETINGAI for Marketing Professionals
Develop a campaign that connects source evidence, consistent messaging and a clear measurement plan.
- AI foundations and useful prompt briefs
- Competitor research and audience hypotheses
- Social, email and advertising drafts
- Search intent and campaign measurement
- Fact checking and content approval
- A complete one-week campaign project
You build: a campaign brief, evidence ledger, article, email, posts, ad variants and review record.
02 · BUSINESS OPERATIONSChatGPT for Business Owners
Create reusable instructions and practical business documents with clear review responsibilities.
- CO-STAR and task specification
- SOPs, meeting actions and email drafts
- Approved FAQ knowledge and assistant testing
- Spreadsheet analysis and checked reporting
- Controlled multistep workflows
- A business use policy and final toolkit
You build: an admin kit, tested FAQ instructions, data brief and 30-day operating plan.
03 · AUTOMATIONAI Automation with Make and Zapier
Build an inquiry-to-review workflow and learn how to handle duplicates, invalid outputs and uncertain failures.
- Triggers, conditions and actions
- Validation and exclusive routing
- AI model output contracts
- Durable action records and recovery
- Cost, monitoring and operating limits
- A tested automation and handoff
You build: an internal draft pipeline, ten test cases, an exception log and an operating guide. Tool features and costs depend on your account.
04 · PROMPTINGPrompt Engineering for Professionals
Write prompts with specific acceptance criteria, then measure whether revisions improve the work.
- Model behavior and limits
- Examples, roles and constraints
- Retrieval and checkable reasoning
- Structured outputs and validation
- Evaluation cases and revision tracking
- A ten-prompt business portfolio
You build: reusable prompts with normal, edge and adversarial tests, measured comparisons and use instructions.
05 · FREELANCINGFreelancing and Client Acquisition Bootcamp
Package a useful service and show credible work through a portfolio, proposal and clear delivery process.
- Skills and buyer problems
- Platforms and verified payment processes
- Honest portfolios and case studies
- Scope, costs and package pricing
- Proposals and change requests
- Project handoff and client feedback
You build: a service specification, three scoped packages, a portfolio case, proposal and handoff. A paying client is not required to complete the practice project.