ARQSSOFTWARE
Metal letterpress type sorted into the round compartments of a printer's type case, softly lit
ARQS Campaign Naming Standard · v1.0 · free builder

Every campaign,
set from one case.

“Spring_Sale”, “spring-sale” and “Spring Sale ” are three different campaigns to your analytics. Build one naming convention and UTM standard for the whole team, generate links that follow it, and check the names already out there. Free, and nothing leaves this browser.

Build my standardWhat it checks
5UTM parameters governed
12+name and link checks
2,000names per check
Name it once

One pattern. Approved values. Clean reports.

Like the flags in a ship's signal locker, each value has one place and one spelling. Your pattern decides the order of brand, month, market, campaign type and topic; the approved lists decide what may go in each slot; the checker catches everything else before it splits your reporting.

A ship's signal-flag locker with brass clips under painted letters A to W, each nautical signal flag hanging in its own slot
The standard

Every value in its own slot.

Pick lowercase snake_case or kebab-case, set the fields and their approved values, and get a written standard, an approved-values sheet and a spreadsheet formula your team can lint with.

⚑

Link builder

Choose values from the approved lists, add the landing page, and get a correctly tagged URL. Existing query strings and #anchors are kept in the right place.

✓

Name and link checker

Paste names or tagged links (or upload a CSV export): capitals, spaces, symbols, wrong order, unapproved values, bad months, missing UTMs, UTMs hidden after a # — and names that differ only by spelling.

⇩

Exports

Standard (.md), approved values (.csv), tagged links (.csv), check results (.csv), and the whole standard as .json to share with your team.

The tool

Campaign naming standard

A sample standard and a sample list of names are loaded so you can see the output; change anything. Saved in this browser only.

Quick start

Pattern

Result

Pattern

Example

Spreadsheet lint formula

Paste next to a name in column A (Google Sheets REGEXMATCH). It returns OK or FIX.

What this is, and isn't. A free builder and checker for the names and links you type or paste, run entirely in your browser; nothing is uploaded, and it doesn't connect to Google Analytics, ad platforms or any account, or read your live reports. It has no platform affiliation and makes no analytics-performance promise; your team controls final naming, tagging and reporting. Want ARQS to write the finished standard with human QA and ambiguity notes? Request the done-for-you Campaign Naming Standard package. See where campaigns pay off with ARQS Growth Intelligence, or audit the parameters already on your site with the Tracking Parameter Inventory.